ALASKAN Bush People star Bear Brown has sparked concern with a new photo, which featured blood and an ax.

Bear, 34, uploaded a scary Instagram photo that frightened his followers.

Alaskan Bush People star Bear Brown shared a production photo from his horror short

In an homage to the Friday the 13th slasher movies, a masked man wearing a bag over his head resembled the antagonist Jason Vorhees.

Out in the woods, the masked man had his hands covered in green gloves while holding the ax.

His white clothes had reddish stains all over.

The Alaskan Bush People star captioned the post: “Fear No Evil production photo.”

According to the Outsider, the Discovery Channel star has been working on his horror short film.

Bear recently shared on social media: “Fear No Evil is still under production, but I’ve been so busy lately.

“I haven’t had much time to film in it!”

He closed: “So I thought I’d upload a couple of still photos from it!

“I hope everyone enjoys it! Viewer discretion is advised.”

Fans. however, jumped to the comments section after being shocked by the terrifying imagery.

One fan said: “It’s Friday the 13th scary,” as another chimed in, “Looks Like Blair Witch Project!”

A third mentioned: “PLEASE NO! HELP ME, GOD! PLEASE NO!”

“Horrifying!” another chimed in as one wrote, “Please don’t!”